Over the last few weeks, we have received several inquiries regarding advertising and promotion of listings. We work closely with WRA to answer these questions and pull resources that will help you promote your listings. If you have further questions, you are welcome to call us at 414-271-2021 or WRA at 608-242-2296. CLICK HERE FOR FULL ARTICLE
Every REALTOR® knows the importance of advertising. Licensees advertise listed properties and market themselves. Clever and efficient advertisement is often essential to succeeding in the competitive real estate industry. The savvy REALTOR® can engage in attractive, interesting advertising without crossing the lines and issuing advertising that potentially violates the laws protecting the public from deception.
The laws and regulations that impact real estate advertising come from many sources. Federal, state and local laws as well as rules and ordinances regulate who can advertise, the authority required to advertise on behalf of another, when the advertising may be performed, where the advertising may appear, the content of the advertising and the audience for the advertising.
This Legal Update will address primarily the content of real estate advertising, including the basic rules for all advertising, the regulations pertaining to advertising different sorts of listings and property information, the guidelines for advertising that includes credit terms and fair housing advertising rules. The Update concludes with Legal Hotline questions and answers regarding advertising practices.