Laura Russell is a Marketing & Research Analyst within Colliers | Wisconsin’s Design and Analytics Team. Prior to joining the Colliers team, Laura served as a Research Analyst at JLL. While at JLL, Laura worked alongside brokers to develop quarterly reports and create written insights for their clients. Before that she was previously employed at Mid-America Real Estate, where she worked on the Investment Sales and Tenant Rep team. Laura has experience assisting clients with site selection, creating marketing materials, and performing financial functions. While earning her degrees in Marketing and Commercial Real Estate from Marquette University in 2021, Laura was an executive board member at Marquette’s Commercial Real Estate Program. As a member of the Colliers team, Laura is responsible for managing and assisting with projects for corporate marketing and research functions while meeting the marketing needs of real estate advisors, managers and clients. Laura utilizes her diverse marketing and commercial real estate background to connect with a variety of internal and external teams, all while providing quality data and client reports.
Q) What do you enjoy the most about commercial real estate?
A) The community that comes along with being involved in commercial real estate is the best part! Meeting new people and finding common interests and goals among others is a great thing to be a part of.
Q) What is your favorite quote?
A) “When the going gets tough, the tough gets going”
Q) Where did you grow up?
A) I grew up in a small town in Connecticut and moved to the Tampa Bay area in Florida in 2013. I loved having New England falls and Florida winters growing up.
Q) What’s your favorite place to travel to?
A) Florida to see my family and friends
Q) What made you choose Commercial Real Estate?
A) I became interested in real estate when my family and I moved from Connecticut to Florida. Starting from a residential level, I grew to love real estate. When my family was on the “house hunt”, I knew I wanted to continue learning more about real estate. About 4 years later, when it came time to decide on where to go to college, Marquette’s commercial real estate program really stuck out to me. I graduated from Marquette a few years later and the rest is history!
Q) What do you hope to get out of your NextGen Experience?
A) I hope to make connections, deepen my learning, and become exposed to other sectors within commercial real estate. My first career move was in brokerage which then shifted to marketing and financial analyst work, and now currently lead to my role in research. I have loved exploring the varying facets of the commercial real estate industry and have gained a different perspective from each role. From the back end to the front of the deal, there is so much to absorb and take part in.