Last week, CARW hosted our May Membership Meeting that focused on Data Centers and Power and Infrastructure in Wisconsin. Our all-star panel provided great insight into Wisconsin’s future. The panel, featuring leaders from Alliant Energy, Google, Husch Blackwell, and the City of Port Washington, painted a compelling picture of Wisconsin’s potential. Wisconsin stands at a pivotal moment in economic development, with data centers emerging as a transformative industry that promises to reshape the state’s technological landscape.
The CARW Membership Meeting brought together key experts to explore this emerging opportunity, highlighting the critical intersection of energy infrastructure, technology, and strategic planning. Mayor Ted Neitzke captured the essence of this opportunity, noting, “We don’t lose in Port Washington. We learn.” Mayor Neitzke stated this in reference to potential chip manufacturing plant that was a possible project for Port Washington. While the chip plant chose another state, Port Washington, M7 and a fantastic team made Port Washington desirable for another potential record-breaking project. His perspective underscores the innovative mindset necessary for attracting significant technological investments.
Adria Troyer from Google emphasized the exponential growth driven by AI and machine learning, stating that “We’re in a deeply connected society. Data has to live somewhere, and that’s within servers and data centers.” This sentiment reflects the unprecedented demand for data infrastructure that is transforming economic development strategies. The discussion revealed critical success factors for Wisconsin, including early utility engagement, preparation of mega-sites, clear zoning regulations, and community transparency.
Coleman Pfeiffer from Alliant Energy highlighted the importance of proactive planning, suggesting the state needs to develop 500-1000 acre sites with comprehensive infrastructure ready for potential investors. Challenges remain, including complex environmental permitting and infrastructure capacity. However, the panel demonstrated a collaborative approach to addressing these obstacles. The recent sales tax exemption for data centers and the state’s reliable energy infrastructure provide significant competitive advantages.
Looking forward, experts anticipate continued investment in data centers, with potential innovations like small modular nuclear reactors and increased renewable energy integration. As Wade Goodsell succinctly put it: “If you’re not at the table, you’re on the menu.” Wisconsin is positioning itself to not just be at the table, but to lead the conversation in data center development.
Thank you to our sponsors Landmark Credit Union, Kapur & Associates and F.I.R.E.
See the album of photos HERE