Join us in welcoming Geoff Sturh with Smart Asset Capital. Read more about Geoff below:
Name: Geoff Sturh
Title: Principal
Email: geoff@smartassetcapital.com
Phone: 414-364-2254
Geoff Stuhr is the Co-Founder, Principal, and General Partner of Smart Asset Capital, a Wisconsin-based real estate private equity firm specializing in industrial assets across the Midwest. Since founding the firm, Geoff has led the fundraising function, spearheading the raise of over $20,000,000 of equity from private investors, family offices, and advisors. Through SAC Industrial Fund I, Smart Asset Capital now owns and operates approximately $60 million in commercial properties, including warehouses, distribution centers, and manufacturing facilities.
Beyond acquisitions and capital raising, Geoff is building the Liquidity Architect™ flywheel, an advisory model that works with business owners, founders, CPA’s, wealth managers, and estate planners. By collaborating with estate planning teams, this model helps design and implement portfolio solutions that meet the goals of multiple generations. The aim is to preserve and enhance family wealth and legacy during life transitions while establishing a culture of respect, peace of mind, and financial sustainability.
Geoff also spends a portion of his time with Smart Asset Realty, a full-service brokerage that helps investors buy, sell, and lease properties, and with Smart Asset Management, which oversees a portfolio of roughly 4,000 rental units across Southeastern Wisconsin. Together, these businesses form a vertically integrated ecosystem that delivers institutional-quality real estate solutions to private investors and families.