Thank you to everyone who continues to support CARW’s efforts to strengthen data access and technology tools across Wisconsin’s commercial real estate industry. Whether through the CARW/Moody’s Advisory Board or participation in our tech initiatives, your involvement is helping raise the bar for market insight and innovation.
Earlier this year, CARW surveyed members to better understand the tools being used—and the ones still underutilized—across the industry. With responses from brokers statewide, the results highlight both strong habits and exciting opportunities to grow.
Key Takeaways:
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Growing Interest in Analytics Tools: Members are interested in leveraging platforms like Tableau, ESRI (ArcGIS), Compstak, Placer.ai, and Cherre for mapping, site selection, and client presentations—but adoption remains low.
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Common Platforms: Tools like CoStar, LoopNet, MetroMLS, Moody’s, and CREXI continue to be widely used.
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CRM Challenges: Adoption of Salesforce, Apto, ReThink, and HubSpot is limited. Many still rely on spreadsheets, highlighting a gap for CRE-specific CRM solutions.
What’s Next?
These insights will help guide future CARW programming focused on practical, easy-to-use tech that supports your day-to-day business needs. If you haven’t already, there’s still time to participate in the CARW Technology Survey before it closes on Monday, June 16.
👉 Take the Survey
👉 CARW Data Survey Summary
Your feedback is confidential, and aggregated results will be shared with participants. Questions? Contact membership@carw.com.
Thanks for being part of the conversation—and for helping shape the future of CRE in Wisconsin.