The survey aimed to identify which tech tools CARW members currently use and uncover opportunities for new education-focused programming and potential tech partnerships. It was distributed to more than 450 licensee members and received 36 responses. Responses were collected anonymously via SurveyMonkey between April and June and analyzed using SurveyMonkey and Excel. The response rate was about 8% overall with brokers in Milwaukee having the highest response. We received balanced representation between small, mid, and large firms and a mix of early, mid, and seasoned professionals. The data showed the following:
High Adoption of Core CRE Listing Platforms: More than 70% of respondents reported using CoStar, Moody’s, LoopNet, and MLS—indicating strong reliance on established industry tools for listings and market data.
Low CRM Usage: Across nine platforms—including Salesforce, Apto, HubSpot, and ReThink—60–90% of respondents indicated no current need. This suggests many brokers may still rely on manual tracking methods or spreadsheets in place of dedicated CRM tools.
Strong Interest in analytics & mapping tools.
- Tableau
- ESRI (ArcGIS)
- Compstak
- Placer.ai
- Cherre
Top Back Office Tools were Canva, Quickbooks, and DocuSign.
In closing, the survey revealed clear opportunities to engage and educate CARW members interested in analytics and mapping tools, while also exploring partnerships with software providers to deliver added value. Additionally, there’s room to introduce CRE-focused CRM solutions that offer streamlined workflows tailored to brokers’ needs.
Additional tools mentioned included:
- ClientLook
- Pipedrive CRM Dealius
- Rentcast
- Hello Data
- AI tools (general)
- RealCore CRM
If you have any questions about our findings, please reach out to membership@carw.com with questions.