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Working with the Media: CARW Lunch & Learn Series
December 13 @ 11:45 am - 1:15 pm
Join us on December 13 for an interactive, mini Media Training session, with tools and tips on how to best work with the media; most effectively tell your business or client story; and also protect yourself, your information and your reputation.
We’ve had numerous requests for information and resources on media training, and CARW is pleased to have PR pros (and former reporters) from Laughlin Constable, a CARW affiliate member, present the 90-minute workshop.
The mini-training will address:
- What makes news, why and how to use it to your advantage to promote your project;
- How to respond to media when you are unable to speak about project details;
- How to develop your messages and deliver them successfully across all media;
- How to transition from challenging questions to topics you want to discuss;
- And more!
Meet Your Trainers:
Julie Collins Embling and Brian Knox are expert media trainers, using their insight and experience as former TV anchors and reporters to empower communicators at all levels. Julie joined Laughlin Constable in 2017 after 11 years in TV news, and Brian’s 12-year TV career and 20 years in PR has seen him train hundreds of CEOs, public officials, nonprofit leaders, and other professionals to shine in the media spotlight.