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The Commercial Association of REALTORS Wisconsin

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CARW Commercial Data Exchange Year in Review

January 11, 2020 by Tracy Johnson

The CARW Commercial Data Exchange continues to enjoy growth into to 2020 with data, geographic coverage, and members!

Many new features and improvements have been implemented over the past year. Some of those highlights include:

  1. Launch of the National Public Commercial Marketplace commercialexchange.com.
  2. Listing leads, listing traffic information and reports including the ability to export the data for more evaluation or business development.
  3. Many screen layout and navigational efficiencies including a new dashboard for quickly navigating to the most prominently used features.
  4. New Search options such as searching by Opportunity Zones, Tenancy, Dual coding of property types.
  5. Several new presentation-ready reports have been added  CLICK HERE to view a sample of the Reports.
  6. Freshened up the Broadcast email tool including the ability to see your email send-out open rate.

Year over Year comparison of the data

Date

Properties in the System

Spaces in the System

Sale Comps in the System

Listings in the System

1/1/2020

60,150

30,163

17,346

7,864

1/1/2019

41,636

19,095

9,855

4,986

YoY increase (rounded)

44%

55%

76%

58%

CARW Commercial Data Exchange Benefits

CARW Exchange

Competition

CARW Member preferred rates

Yes

No

CARW Association controlled pricing

Yes

No

Partners who promote CARW Memberships

Yes

No

CARW owned data

Yes

No

FREE access for company Administrators

Yes

No

Broadcast Emailing (local & national)

Yes

No

Needs & Wants posting board

Yes

No

Members Research Boards/Market Reports

Yes

No

FREE National listing exposure included

Yes

No way

Q&A’s from 2019 about the CARW Commercial Data Exchange

Q: What is the CARW Commercial Data Exchange?
A: The CARW Exchange is a fully researched CIE/CMLS platform provided by and in partnership with CARW and REDI/Catylist. An affordable alternative promised to deliver a better personal service, more accurate and more up to date information, comps, and a local and national listing platform to help you be more efficient, more effective for your clients, and get more deals done!

Q: What are the basics of the CARW REDI/Catylist partnership?
A: There are 4 major benefits that CARW enjoys, on behalf of its members.
1. Preferred Member Pricing.
2. Equity Sharing/Sponsorships from REDI/Catylist.
3. REDI/Catylist helping to drive membership through its sales reach outs.
4. CARW retains ownership in the Exchange Member’s data.

Q: What experience does REDI/Catylist bring to the table?
A: REDI has been researching and providing Data Exchange solutions for over 25 years. Catylist began its technology career in 2001 building solutions for CCIM. Together, REDI/Catylist services more than 50 markets.

Q: What is the coverage area?
A: Locally, we are enjoying growth throughout the state of Wisconsin.

Q: Will the CARW Exchange contain all buildings – listed or not?
A: REDI/Catylist has and continues to build out the entire base property universe of all commercially classed buildings in the coverage area, by hand, one building at a time. This is methodically handled this way to ensure that the CARW Exchange will have the most complete, and most accurate data set possible. Every building, every listing, every parcel. Sale & lease availabilities, comps, and off-market properties.

Q: What if I have a listing outside of the coverage area?
A: As an CARW Exchange Member, we can add your listing anywhere in the nation where it will receive the same attention-grabbing marketing practices as all your local listings.

Q: What is the ongoing cost of being a CARW Exchange Member? How much are Admins and/or Trainees?
A: CARW Members are just $95/mo. Office Administrators and non-licensed Trainees are FREE of charge.

Q: Will the CARW Exchange have a national presence, and what is the cost?
A: Yes. Your listings will automatically be syndicated to our publicly viewable commercial real estate marketplace commercialexchange.com. We also employ SEO and REDI/Catylist paid for advertising to major search engines so your properties will appear as high as possible in web search results. You will also enjoy national access for searching availabilities and or comps. All of this comes at no added cost with your CARW Exchange membership.

Q: How does the CARW Exchange help in the marketing of my listings?
A: As a CARW Exchange member, your listings are available and searchable to other members, and to the public across the nation, and the world. We work with local Economic Development Corporations to expose your listings leveraging their ‘developmental’ promoting efforts and web sites. We send out weekly ‘HotSheets’ showcasing new listings, you will be able to send out broadcast emails on your listings, and we can set you up with a viewer so you can show your listings on your web site, complete with searching capabilities for a professional and sophisticated look.

Q: Is there a Broadcast email system included in the CARW Exchange?
A: Yes. We have a robust Broadcast Emailing system built into the CARW Exchange so you or your Admin can broadcast your listings locally, and nationally. We also track and report to you on who is looking at your emails. All of this comes at no cost as a CARW Exchange member benefit.

Q: Can I track when someone views my listings?
A: Yes. We track every ‘hit’ or ‘click’ on your listing and provide you with a comprehensive report of how the person interacted with your listing, through what portal they viewed your listing (Google, an Association Exchange, EDC site, CommercialExchange, etc.). You can view a macro report of all your listings, a report on an individual listing for reporting to your client, and for a certain time period of 30 days, 90 days, 365 days, etc.

Q: Will Sale Comps be included?
A: Yes, including historically researched data.

Q: Is there a Mobile App, or does the CARW Exchange work on my mobile device?
A: Yes. We even include a ‘locate me’ feature to find and start viewing data at your current geographic location.

Q: Are there any Market Reports?
A: Yes. We meet with member firm research experts quarterly who are instrumental in confirming data. Reports with Vacancies/Absorption and more are available to members each quarter.

Q: What other types of reports are available?
A: We have dozens of gorgeous presentation-ready reports to choose from. You can create listing brochures, tours, bundles, maps, demographics and so much more. All reports are printable or shareable with a click. CLICK HERE to view a sample of the Reports.

Q: Other Data services limit the use of their data. Are there limits on my use of the CARW Data?
A: With the CARW and REDI/Catylist agreement, CARW retains ownership in the data which you can export a universal .csv file format for importing in to your CRM, favorite spreadsheet for business development, or other systems as desired.

Q: I want to minimize having to enter, and re-enter my listings. How does the process work of adding my listings to the CARW Exchange?
A: REDI will have a designated researcher for you to work with for adding and maintaining listings. Leverage our research team to help manage your listings in the CARW Exchange with minimal effort required.

Filed Under: Data Trends, Uncategorized

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