CARW is featured in the latest REALTOR Magazine. The issue looks at how Commercial Associations are transforming Downtowns…..
Get the Community on Board
When the city of Milwaukee demolished the Park East Freeway—a mile-long spur built as part of a plan to encircle downtown with expressways—in 1999, its goal was to connect isolated neighborhoods and open valuable land to development.
“Then the recession hit,” says Tracy Johnson, president and CEO of the Commercial Association of REALTORS® Wisconsin, noting development dollars for this “troubled” real estate suddenly became scarcer. “We recognized that the land wasn’t going anywhere, so we put together a comprehensive marketing program.” CARW offered to help the city and county attract developers by creating a custom website and marketing materials for the land….. CLICK HERE