A Collaborative Approach to Commercial Real Estate Data in Wisconsin
In commercial real estate, data has never been more accessible—or more essential. Vacancy rates, absorption trends, tenant movements, construction pipelines, and investment flows shape decisions large and small.
But at CARW, we know that data alone doesn’t make someone a better broker, developer, lender, or advisor.
What makes us better is how we engage with the data—how we build it, question it, and use it together.
Why Member-Driven Market Intelligence Matters
Our commercial real estate data program is built on a core belief: good information strengthens the entire industry when the industry helps build it.
A Statewide Effort That Connects Markets
One of CARW’s greatest assets is our members’ willingness to collaborate. Every quarter, brokers, researchers, and leaders from across Wisconsin’s CRE market participate in refining the datasets that power:
- Weekly Market Updates in the CARW Connector
- Quarterly Moody’s reports for SE Wisconsin and the Madison CRE market
- Our growing Fox Valley commercial trends dataset
- Presentations for members, stakeholders, and the media
Each cycle, members update construction data, confirm availabilities, and provide insights that even the most advanced platforms can’t detect on their own.
This is what sets CARW apart—competitors collaborating to create accurate, real-time information for the greater good of the industry.
CARW + Moody’s: National-Grade Tools, Local Intelligence
Our partnership with Moody’s Analytics provides CARW members with a robust toolkit: national comparables, property-level analytics, and CRE forecasting tools.
But tools are only part of the story.
Each Quarter, This Is What Happens:
- Members review Moody’s CRE datasets and flag inconsistencies
- Analysts at Moody’s consult with CARW to confirm and incorporate updates
- The final dataset fuels briefings, reports, and insights across the state
This collaboration gives Wisconsin’s commercial real estate professionals trustworthy, transparent, and hyper-local market intelligence that few regions can match.
Turning Data Into Action
Good data doesn’t close deals—but it helps you close them smarter. Here’s how top performers use CARW’s tools:
- Identifying shifts in absorption rates and construction activity
- Tracking tenant and investment trends across regions
- Advising clients with confidence using current, localized insights
- Comparing activity in Milwaukee, Madison, and the Fox Valley to find emerging opportunities
CARW provides the data. You bring it to life.
Expanding Across the State: Madison & Fox Valley
We’ve heard our members loud and clear: Wisconsin’s CRE market is interconnected, and our data should reflect that.
What’s Growing:
- Madison CRE Market: Participation and data quality are improving with each cycle.
- Fox Valley Commercial Real Estate: We’re expanding datasets in industrial, office, and retail with support from local firms.
By building a truly statewide commercial real estate data resource, CARW helps all members grow—whether you’re based in Milwaukee or Appleton.
Why It Matters
Reliable data:
- Supports more strategic deals
- Drives stronger advocacy
- Strengthens public perception of Wisconsin as a CRE powerhouse
And it all comes from you, our members.
We’re grateful for your time, expertise, and commitment to building the most accurate and trusted market intelligence platform in the region.
Want to help shape the next market report?
Join the data validation team or learn how your firm can contribute insights.
Contact CARW’s research team → https://carw.com/contact-us/