Q: What are your company goals?
A: At Johnson Financial Group, our goal is simple. We want to be the best financial partner we can be to our clients and to our communities.
Q: What has been the most exciting part about your re-brand?
A: We’re now leading with Johnson Financial Group – Banking, Wealth, and Insurance. To best meet our customers’ financial needs and align our capabilities, it just makes sense to combine our wide range of services under one name. While our story and vision remains the same, it’s exciting to see the Johnson Financial Group name everywhere – demonstrating our commitment to doing what’s right and meeting our customers’ evolving financial needs through our breadth of banking, wealth and insurance solutions.
Q: What do you want the community to know about your company that they may not know?
A: We at Johnson Financial Group can deliver comprehensive, flexible financing for your development and real estate needs. We are well capitalized, and offer a full range of financial services beyond commercial real estate lending, including banking and insurance for your business and personal needs as well as comprehensive wealth management offerings.
Q: How does your company like to get involved with the community?
A: Founded by Sam Johnson, and still owned by the Johnson family today, Johnson Financial Group was started with the goal of serving Wisconsin businesses and the communities in which they are located. We have strong connections within the communities we serve, and our people collectively volunteer tens of thousands of hours year after year. In addition to supporting causes in its 40 locations throughout the year, our company’s annual Service Day involves over 900 associates who volunteer their time assisting more than 60 organizations across our footprint. Johnson Financial Group has also been a consistent contributor to United Way and matches every employee contribution on a dollar-for-dollar basis.
Q: Any fun facts about your company?
A: Today, Johnson Financial Group is proud to be the largest privately held, family-owned financial services company in Wisconsin. We’ve grown from one bank in a trailer into a financial services business with banking, wealth and investment advisory and insurance services.
Q: Why did you choose to partner with CARW?
A: It’s great to be in the Commercial Real Estate industry today! CARW is one of the top organizations in the Commercial Real Estate Industry. With that said, I believe I can say that both Johnson Financial Group and CARW are eager to work with individuals and businesses committed to moving Milwaukee forward.

Johnson Financial Group employees at Literacy Green Bay’s annual Scrabble Bee